Case Study: Jinn achieves 557 courier driver applicants with Digital Willow

Jinn beats Christmas hiring crunch with Digital Willow, securing 557 applicants in 5 weeks

Jinn, an on-demand delivery company, faced a significant challenge recruiting 500 courier drivers in the five weeks leading up to Christmas. Digital Willow was engaged to manage this recruitment drive using a targeted digital marketing approach.

Digital Willow implemented a multi-channel strategy that included proximity marketing near universities, partnerships with student forums and eBay, and targeted social and search advertising. They optimized the mobile application process based on historical data insights. This solution resulted in 557 applicants, exceeding the target by 57 drivers, and achieved a 1.17% click-through rate on the proximity campaign, providing Jinn with enough couriers for the Christmas period.

Jinn