Case Study: Isle of Man Gran Fondo boosts race sign-ups with Digital Willow

Isle of Man Gran Fondo Event boosts sign-ups by 410% with Digital Willow

The Isle of Man Gran Fondo Event, a competitive cycling race, needed to rapidly increase sign-ups with only twenty days until the event. They partnered with vendor Digital Willow to run a targeted digital advertising campaign aimed at driving traffic to their event website.

Digital Willow implemented a high-intensity campaign using native and YouTube video advertising, specifically targeting cycling enthusiasts. The solution drove over 3,000 users to the website, a 410% increase, and generated 1,833 conversions for sign-ups and landing page visits. The campaign also served over half a million impressions, significantly raising event awareness in a highly cost-effective manner for the client.

Isle of Man Gran Fondo Event