Case Study: Isle of Man Government boosts captive insurance event sign-ups with Digital Willow

Isle of Man Government gets 86 event attendees in 4 weeks with Digital Willow

Digital Willow worked with the Isle of Man Government to address the challenge of generating interest and sign-ups for a prestigious online event on captive insurance. The goal was to reach a targeted audience of C-suite executives, decision-makers, insurance brokers, and accounting firm influencers across multiple countries and achieve 100 sign-ups within a one-month timeframe.

To meet this challenge, Digital Willow implemented a campaign using LinkedIn, Google Search, and programmatic advertising. They utilized innovative LinkedIn Event Ads to streamline the sign-up process and also engaged in organic social media conversations. This approach resulted in over 850 new users visiting the event page and 86 attendees, achieving a cost per sign-up of only £2.85.

Isle of Man Government