Case Study: ILC boosts flu and pneumonia jab awareness with Digital Willow's social media campaign

ILC boosts jab awareness with Digital Willow in 4 weeks

The customer, ILC, is a UK-based charity and think tank focused on longevity. Their challenge was to increase awareness and uptake of flu and pneumonia vaccinations in low-deprivation areas of the UK. Digital Willow was appointed to research and execute a social media strategy to address this.

Digital Willow implemented a targeted paid media campaign using bespoke videos, landing pages, and ads on Facebook and Instagram. The strategy used precise geo-targeting of deprived areas and tailored content for different age groups. The results were highly effective, generating over 5 million impressions and 44,000 clicks. Most significantly, Digital Willow's campaign was vastly more cost-effective than NHS treatment costs, being 61 times cheaper for flu prevention and up to 453 times cheaper for pneumonia prevention.

ILC