Case Study: Guild Insurance boosts policy conversions with Digital Willow retargeting

Guild Insurance wins back 100 customers in 3 months with Digital Willow

The customer, Guild Insurance, faced the challenge of converting website visitors into customers for their low-interest professional insurance products. Digital data showed it took an average of seven website visits before a person would purchase, making a standard high-frequency advertising plan cost-prohibitive. Digital Willow was engaged to address this challenge.

Digital Willow implemented a retargeting strategy using AdRoll technology to track and follow potential customers for 30 days after they left the website. They served tailored banner ads to remind individuals to return and complete their purchase. This solution by Digital Willow resulted in over 100 customers returning to buy policies within three months, with the cost of retargeting being less than half the price of acquiring a new customer.

Guild Insurance Limited