Case Study: Brown Advisory boosts UK podcast reach with Digital Willow

Brown Advisory boosts UK traffic 50% with Digital Willow

Brown Advisory, an investment management and strategic advisory firm, faced the challenge of increasing listens for its high-quality NOW podcast to better engage with existing clients and attract new customers in the UK market. They had previously avoided paid advertising to maintain their premium brand image. Digital Willow was engaged to help extend their client reach.

Digital Willow implemented a highly targeted strategy, analyzing the user journey and using LinkedIn and YouTube ads on hand-picked channels like Bloomberg and the Financial Times. The results were significant: website traffic from the UK increased by 50%, while traffic to the podcast landing pages surged by 92%. Users from paid advertising increased by over 1,800%, and social media users grew by over 10,000%. Digital Willow also helped grow Brown Advisory's LinkedIn following by 440 new users.

Brown Advisory