Case Study: Alexandra Rose Charities boosts engagement and website traffic with Digital Willow

Alexandra Rose Charities boosts website traffic 3x with Digital Willow

Alexandra Rose Charities, a UK-based charity, faced the challenge of amplifying a feature on BBC's Inside Out program to reach key journalists and council decision makers. Their marketing and operational budgets were very low, and their small team was already stretched thin. Vendor Digital Willow was engaged to leverage this opportunity with a limited budget.

Digital Willow implemented a targeted social media campaign using tools like SalesLoft, Hootsuite, Twitter, LinkedIn, and Google. They used data mining to identify key influencers, managed social accounts in real-time during the broadcast, and employed clever targeting with a small media spend. The results included a 3.5x increase in engagement, website traffic rising by over 3 times, and their Google campaign achieving the number one position on AdWords with triple the normal click-through rate.

Alexandra Rose Charities