Case Study: a TV advertising agency achieves higher-quality, lower-cost leads with Digital Willow

a TV advertising agency cuts CPA to £86 per lead with Digital Willow

Digital Willow was approached by a London-based TV advertising agency facing ineffective lead generation and low returns from their marketing efforts. The agency needed to enhance its digital marketing strategies to gain quality, high-budget leads.

To address this, Digital Willow implemented a new performance marketing strategy that included targeted search campaigns, retargeting, SEO optimization, and video promotion. They introduced lead scoring and advanced filtering techniques to identify sales-qualified leads and eliminate irrelevant enquiries. This solution significantly improved lead quality and campaign performance, achieving a cost per acquisition of £86 per lead and forming a partnership that has lasted over three years.