Case Study: Matterport achieves 36% lower cost per SQL with Digital Uncut

Matterport cuts cost per SQL by 36% in 4 months with Digital Uncut

Matterport, a spatial data company, was struggling with the quality of leads generated from its large paid media budget across Google and Meta. While spending over $200K monthly, many Marketing Qualified Leads (MQLs) were not converting into Sales Qualified Leads (SQLs), and geographic targeting in EMEA and North America was ineffective. They partnered with Digital Uncut to overhaul their PPC strategy and improve lead quality.

Digital Uncut implemented a data-driven solution, rebuilding tracking infrastructure and automating data pipelines to link CRM and campaign data. They restructured paid search campaigns around SQL-generating keywords and refined paid social campaigns with targeted audiences. As a result, Matterport saw a 36% reduction in cost per SQL and a 60% increase in Sales Qualified Leads within just four months, allowing them to confidently double their monthly PPC budget to over $400K due to the strong return on investment.

Matterport