Case Study: Gensan boosts brand awareness with Digital Trails's data-led workout playlist campaign

Gensan secures 28 top-tier placements in 4 weeks with Digital Trails

Digital Trails worked with Gensan, an Italian sports supplements brand, to build its brand and product awareness. The challenge was to drive more traffic to the client's website and generate high-value earned media to improve search rankings in the Italian market.

The solution from Digital Trails involved creating a data-driven campaign to find the ideal scientific workout playlist using Spotify data. This resulted in 28 top-tier media placements, an estimated 721,000 coverage views, and significant radio interviews, which greatly increased the brand's digital presence and engagement.

Gensan