Case Study: Culture Trip achieves high-authority PR coverage and money-page links with Digital Trails

Culture Trip earns 62 media placements with Digital Trails

Culture Trip, a prominent name in the travel industry, faced the challenge of adapting to evolving consumer travel habits and sought to generate high-quality PR coverage and links to boost its website traffic. They partnered with the vendor Digital Trails to execute a data-driven digital PR campaign that would resonate with these new dynamics and improve their search rankings ahead of the key summer season.

Digital Trails developed a data-led campaign called "Work Hard, Play Hard," which ranked global cities as ideal working holiday destinations. The solution successfully secured 62 earned media placements and 41 followed links, significantly boosting the customer's online authority. The campaign garnered an estimated 1.46 million views and 4,600 social engagements, exceeding all agreed KPIs and driving substantial traffic to Culture Trip's transactional pages.

Culture Trip