Case Study: C.a.r.o.l. boosts last-minute Cyber Monday sales with Digital Trails

C.a.r.o.l. drives 258 earned media placements in 48hrs with Digital Trails

The direct-to-consumer online retail brand C.a.r.o.l. faced the challenge of driving uptake for a last-minute Cyber Monday deal in the US with only three days' notice. They approached vendor Digital Trails to generate significant media interest and convert it into website visits and sales.

Digital Trails implemented a swift solution involving a press release distribution via bespoke wire services and last-minute news pitching to weekend editors. This agile strategy secured over 250 earned media placements with links in just 48 hours. The performance PR activity directly attributed to driving sales for the client, demonstrating remarkable success.

C.a.r.o.l