Case Study: StandFast TRAM achieves 100% more conversions and 44% lower ad spend with Digital Third Coast

StandFast TRAM cuts ad spend 44% and doubles conversions with Digital Third Coast

Digital Third Coast was engaged by StandFast TRAM, an industrial safety equipment manufacturer, to address its inefficient Paid Media strategy. The client had been using an automated, Google-created Ads account for two years, which was generating a high volume of meaningless conversions and spending significant budget on ads shown to irrelevant, unqualified audiences.

The solution from Digital Third Coast involved a complete overhaul of the account. They redefined meaningful conversions and implemented proper tracking, while also strengthening negative keyword lists and refining audience targeting to eliminate wasteful ad spend. As a result, Digital Third Coast helped StandFast TRAM achieve a 44% reduction in ad spend and a 100% increase in qualified leads over a six-month period.

StandFast TRAM