Case Study: Intelligentsia Coffee reduces Meta ad costs and boosts sales with Digital Third Coast

Intelligentsia Coffee cuts Meta cost per result by 44.5% with Digital Third Coast

Intelligentsia Coffee, a specialty coffee provider, returned to vendor Digital Third Coast after experiencing poor results and a high cost per result from another agency managing their Meta ads. Their challenge was to quickly lower their advertising costs and improve profitability on the platform before the holiday season.

Digital Third Coast conducted a full audit of the paid social strategy and implemented a process of A/B testing audiences, creative assets, budget allocation, and new ad types. This solution led to a 44.5% year-over-year decrease in cost per result, which was the lowest Intelligentsia had ever seen on Meta. Despite spending 35% less on ads, the campaign generated a 15% increase in website sales, freeing up budget for other initiatives.

Intelligentsia Coffee