Case Study: Fertility Centers of Illinois boosts conversions with Digital Third Coast

Fertility Centers of Illinois boosts conversions 163% with Digital Third Coast

Digital Third Coast partnered with Fertility Centers of Illinois, a Chicago-area fertility clinic, to address challenges in their Google Ads account. The client's poorly organized account structure led to overbidding, expensive conversions, and broad targeting that failed to reach their necessary local patient base.

The solution from Digital Third Coast involved implementing granular geo-targeting and radius targeting around clinic locations, alongside segmenting services into separate campaigns. This allowed for precise bid adjustments. The vendor also created a custom script to identify optimal ad positioning. The results included a 163% increase in conversions, a 118% rise in paid search traffic, and a 54% decrease in cost-per-acquisition.

Fertility Centers of Illinois