Case Study: Coyne College increases conversions by 135% with Digital Third Coast

Coyne College boosts conversions by 135% with Digital Third Coast

Digital Third Coast partnered with Coyne College, a Chicago-based trade school, to address a critical enrollment challenge. The college's previous digital marketing efforts used broad keyword targeting, which attracted low-quality traffic and resulted in high costs and low conversion rates for both SEO and PPC campaigns.

The Digital Third Coast team implemented a refined strategy combining targeted SEO and PPC. They identified relevant keywords, created optimized content, and honed negative keyword lists. This solution led to a 135% increase in PPC conversions and a 75% increase in organic conversions year-over-year, while also decreasing cost-per-click by 23%.

Coyne College