Case Study: Color achieves 385% more leads with Digital Third Coast

Color boosts LinkedIn leads 385% with Digital Third Coast

Digital Third Coast partnered with Color, a health-tech company providing virtual cancer care, to address their inefficient LinkedIn advertising. Color's challenge was a lack of structured campaign strategy, making it difficult to generate qualified leads and measure performance effectively.

Digital Third Coast implemented a full-funnel LinkedIn strategy, organizing campaigns into awareness, consideration, and lead generation groups. They introduced A/B testing, refined audience targeting, and improved tracking. This solution drove a 385% year-over-year increase in leads and reduced cost per lead by 54%.

Color