Case Study: Bid-on-Equipment boosts organic impressions and earns 570+ media placements with Digital Third Coast

Bid-on-Equipment boosts organic impressions 15% with Digital Third Coast

Digital Third Coast partnered with Bid-on-Equipment, an online marketplace for used industrial machinery, which lacked broad name recognition and needed a digital strategy to increase visibility for its new virtual platform. As a niche B2B company, they had never executed an outbound PR campaign to build brand awareness and authoritative website links.

The vendor implemented a digital PR and content strategy, creating tangentially related original research on topics like popular Halloween candy to connect to Bid-on-Equipment's core industries. Digital Third Coast promoted this content to secure high-authority media placements. This effort generated over 570 media placements, with more than 500 including backlinks, significantly improving the site's link profile and contributing to a 15% increase in organic impressions over 11 months.

Bid-on-Equipment