Case Study: SVPT boosts leads and cuts ad costs with Digital Tea's SEO & PPC strategy

SVPT boosts organic traffic 5.6x with Digital Tea

SVPT, a well-established personal training studio, faced the challenge of scaling leads without risking its strong organic search rankings. Its paid advertising efforts were generating few leads at a high cost. The vendor, Digital Tea, was tasked with enhancing this SEO foundation while overhauling the PPC strategy to drive more cost-effective inquiries.

Digital Tea implemented strategic SEO upgrades to maintain top rankings and completely restructured the Google Ads campaigns. This included creating targeted landing pages and focusing ads on calls and form submissions. The results were dramatic: the cost per lead dropped significantly and monthly leads from paid ads increased. Digital Tea helped SVPT boost organic traffic from 1,000 to 5,600 visits per month while expanding its search visibility to 350 keywords.

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