Case Study: ZENB achieves rapid DTC growth with Digital Surgeons

ZENB boosts average order value to $34.43 with Digital Surgeons

ZENB, a plant-based snack brand from the Asia-Pacific region, faced the challenge of launching in the competitive US market with zero awareness. They needed to create a memorable digital brand experience to drive immediate trial and build a sustainable customer base. To achieve this, they partnered with Digital Surgeons for a comprehensive go-to-market strategy and content production.

Digital Surgeons developed a cross-channel digital strategy that included a Shopify Plus ecommerce website, custom photography, and a content system to engage the community and drive acquisitions. Their data-driven approach, using a custom-built analytics stack, allowed for real-time optimization of campaigns. This solution yielded significant results for ZENB, including a 204% average order boost per quarter and an average order value of $34.43.

ZENB