Case Study: USTA Drives Record ROAS for the US Open with Digital Surgeons

USTA drives 1,123% return on media investment with Digital Surgeons

The USTA sought to leverage digital channels more effectively to drive interest and ticket sales for its US Open tournament. To meet this challenge, they partnered with Digital Surgeons for campaign development, content production, and media planning and management services.

Digital Surgeons implemented a highly targeted digital campaign that used innovative growth hacks, such as targeting viewers of the pre-event tennis series, consumers who had booked flights to NYC, and individuals identified via mobile GPS data near tennis-related locations. The campaign by Digital Surgeons yielded an unprecedented 1,123% return on media investment, along with a 31.84% increase in social followers and over 280,000 new Facebook likes for the USTA.

USTA