Case Study: Naboso grows Duo into its top revenue driver with Digital Surgeons

Naboso grows Duo to 25% of product revenue with Digital Surgeons

Naboso, a wellness and active lifestyle brand, partnered with Digital Surgeons to launch their new product, the Naboso Duo insole. The challenge was to successfully brand and introduce this innovative, dual-sided product to the market, differentiating it from their existing offerings and communicating its unique benefits to a target audience of active, barefoot enthusiasts.

Digital Surgeons developed a comprehensive solution that included evolving the visual identity with premium packaging and bold photography, simplifying the brand messaging, and designing an immersive landing page experience. They also built a multi-channel go-to-market strategy focused on efficient reach and conversion. These efforts by Digital Surgeons drove a 118% year-over-year sales increase during the launch quarter, making the Duo product the highest revenue driver in Naboso's portfolio, accounting for 25% of all product revenue.

Naboso