Digital Surgeons
70 Case Studies
A Digital Surgeons Case Study
Naboso, a wellness and active lifestyle startup with innovative insole and mat technology, faced the challenge of building a compelling brand and a direct-to-consumer marketing ecosystem to effectively reach its core audience. They partnered with the vendor Digital Surgeons for a comprehensive solution that included brand DNA development and a go-to-market strategy.
Digital Surgeons completely transformed Naboso's brand experience by crafting a new brand essence, redesigning all packaging and digital assets, and re-platforming the ecommerce site onto Shopify Plus. This strategic partnership yielded significant measurable impact, including a 200% return on ad spend for the rebrand campaign and a 2.7x increase in monthly revenue over three months, successfully establishing Naboso as a founder-led brand with a global reach.