Case Study: Middleby boosts digital sales with Digital Surgeons

Middleby boosts digital sales revenue 60% with Digital Surgeons

Digital Surgeons partnered with Middleby, a leader in outdoor living, to address the digital growth challenges of its acquired brands, Masterbuilt and Kamado Joe. The goal was to develop a robust ecommerce and digital channel strategy to fuel post-pandemic expansion.

The solution involved creating a new modular design system built on Shopify Plus, which powered revitalized mobile-first digital experiences for both brands. Implemented by Digital Surgeons, this strategy led to a 60% increase in sales revenue through digital channels and a 5% rise in average order value.

Middleby