Case Study: Masterbuilt and Kamado Joe boost digital sales with Digital Surgeons

Masterbuilt and Kamado Joe boost digital sales 60% with Digital Surgeons

Masterbuilt and Kamado Joe, two outdoor living brands under Middleby, needed to fuel post-acquisition growth by overhauling their collective digital channel strategy and ecommerce experience. They partnered with Digital Surgeons for a comprehensive solution involving product UI/UX design, user experience research, and website design and development.

Digital Surgeons created a new modular design system built on Shopify Plus, enabling a mobile-first user experience and a component-driven approach. This solution led to a dramatic increase in digital sales, achieving a 60% increase in sales revenue and a 5% increase in average order value for the brands.

Masterbuilt and Kamado Joe