Case Study: Freshpet boosts website conversion with Digital Surgeons

Freshpet boosts website conversion rate 195% with Digital Surgeons

Freshpet, a leader in fresh pet food, faced challenges with a fragmented and slow website that created friction for users and failed to effectively educate customers. They partnered with Digital Surgeons to overhaul their digital brand experience, focusing on website design and development to drive higher engagement and conversion.

Digital Surgeons implemented a mobile-first, component-driven website designed around the needs of pet parents, featuring an intuitive information architecture and immersive educational content. This new solution resulted in a 31% increase in average time on the website, a 195% increase in the conversion rate, and a 36% decrease in bounce rate for Freshpet.

Freshpet