Case Study: Christopher & Dana Reeve Foundation launches a voice-powered accessibility campaign with Digital Surgeons

Christopher & Dana Reeve Foundation delivers tens of thousands of Google Home Minis in 7 days with Digital Surgeons

The Christopher & Dana Reeve Foundation, an organization dedicated to finding treatments for paralysis, partnered with Google and vendor Digital Surgeons. Their challenge was to leverage voice activation technology to improve the lives of individuals living with paralysis and to promote a message of accessibility.

Digital Surgeons designed and launched a powerful, story-driven digital giveaway campaign for Google Home Minis. The solution prioritized accessibility in its UX/UI design to ensure anyone, regardless of impairment, could easily navigate the site and submit a request. The campaign was a major success, delivering tens of thousands of Google Home Minis to those affected by paralysis within the first seven days.

Christopher & Dana Reeve Foundation