Digital Surgeons
70 Case Studies
A Digital Surgeons Case Study
Arccos Golf, a sports technology startup originally named Golfkick, partnered with Digital Surgeons to launch its innovative connected golf club sensors and mobile app. The challenge was to disrupt the saturated golf industry by introducing a new product designed to help golfers improve their game, requiring a complete brand identity and a go-to-market strategy to break through the noise.
Digital Surgeons developed a comprehensive solution, including the new Arccos name, a premium visual identity, packaging, a responsive website, and a launch campaign featuring a professional golfer. This strategy drove significant demand, resulting in thousands of pre-orders and placement in over 800 retailers, effectively selling out the initial product run and establishing Arccos as an award-winning leader in golf technology.