Case Study: Choice Care boosts recruitment and care enquiries with Digital Storm

Choice Care boosts recruitment with Digital Storm, driving 260,000 impressions and 5,264 clicks

Choice Care, a rapidly expanding care group, approached Digital Storm for a website refresh to support their growth. Their challenge was to create a site that would primarily attract job seekers for their recruitment campaign while also increasing private care enquiries, all while establishing a consistent and reliable national brand image.

Digital Storm developed a fully integrated strategy combining marketing, design, and development. This included a new logo and branding, a redesigned website structured for dual objectives, and the implementation of essential business tools and a new blog. The results were impressive: a Facebook recruitment campaign generated over 260,000 impressions and 5,264 clicks, a Google Ads campaign achieved a click-through rate nearly triple the industry standard, and organic search accounted for 20% of all traffic acquisition. Digital Storm's solution significantly boosted both recruitment and private care enquiries.

Choice Care