Case Study: Bournemouth Town Centre BID boosts town centre appeal with Digital Storm

Bournemouth Town Centre BID modernises town centre branding and shop fronts with Digital Storm

Bournemouth Town Centre BID, a not-for-profit organization aiming to increase footfall and boost business profits, faced the challenge of modernizing its outdated brand image and improving the appearance of empty shop fronts in the town center. They partnered with Digital Storm for rebranding and creative design services to address these challenges.

Digital Storm updated the BID's logo and created new marketing collateral to distinguish it from the local council. They also designed vibrant vinyl illustrations for empty units to make the town center more attractive. The result was a successfully modernized brand image and a more appealing town center, with research indicating that the attractive shop fronts encourage visitation and spending. The Bournemouth BID's Chief Operating Officer praised Digital Storm for their creativity and understanding of the local environment.

Bournemouth Town Centre BID