Case Study: Xerox boosts sales and lead generation with Digital Silk

Xerox - Customer Case Study

Digital Silk helped Xerox, a global technology company, address a weak B2B lead generation funnel for its Xerox® ConnectKey® Technology. Xerox’s existing website and digital campaigns were not effectively capturing or routing leads to sales, creating missed opportunities for its printer technologies.

Digital Silk implemented a new landing page on a new domain along with Google Search and Display Ads, retargeting, and email nurturing campaigns. The strategy improved conversions and lead quality, delivering a 20% increase in sales for Xerox VersaLink and a 43% conversion rate for nurtured leads within six months.

Xerox