Case Study: TRC Healthcare boosts digital engagement with Digital Silk

TRC Healthcare boosts active users 93.14% with Digital Silk

TRC Healthcare, a trusted healthcare education organization, faced the challenge of a website that did not reflect its decades of clinical credibility. Its digital presence was technically complex and failed to clearly present its broad portfolio of resources, which understated the brand's authority. Digital Silk was engaged for a custom web design service to address these issues.

Digital Silk restructured the site's foundation to simplify navigation and reframed the portfolio presentation to be more human-centered and outcome-focused. The new messaging emphasized trust and mission over technical features. As a result, the redesigned site saw a 93.14% increase in active users, a 6.1% rise in views per session, and a 5.87% boost in average engagement time per session.

TRC Healthcare