Case Study: iS Clinical EDU scales course enrollments with Digital Silk

iS Clinical EDU boosts course starts 940% with Digital Silk

iS Clinical EDU, an education platform for licensed skincare professionals in over 130 countries, faced challenges with a fragmented course experience and no structured path for new sign-ups to begin their first course. Their platform lacked a purpose-built learning system and dedicated nurture sequence, leaving engagement to chance. Digital Silk was engaged as an ongoing technical partner to address these issues.

Digital Silk delivered a website redesign, migrated the course library to the LearnDash platform, and built a welcome email flow to nurture new users. This solution significantly improved user engagement and course starts. The welcome flow alone drove 69 course enrollments, with a 940% increase in monthly course starts and a 51.9% higher click-to-course conversion rate within the first three months.

iS Clinical EDU