Case Study: HP boosts customer loyalty with Digital Silk

HP - Customer Case Study

HP partnered with Digital Silk to launch a global customer loyalty program aimed at increasing brand loyalty. HP faced challenges including a complex brand architecture, high implementation costs, a large digital portfolio, and low awareness of the new rewards offering.

Digital Silk built a user-friendly rewards website, added retargeting and email nurturing campaigns, and helped HP communicate the program through retailers and resellers. After 6 months, the program reached 40,000 active members and increased repeat customers to 56% of total customers, showing a measurable boost in loyalty.

HP