Case Study: Hexcel boosts digital engagement with Digital Silk's high-performance website UX

Hexcel boosts active users 132% with Digital Silk

Hexcel, a global leader in advanced composite materials, faced challenges with its website limiting user engagement and discoverability for its technical B2B audience. Their previous site had complex information architecture, few engagement pathways for engineers, and SEO limitations. Digital Silk was engaged to redesign the website.

Digital Silk redesigned Hexcel's website with a reorganized product architecture and engagement-driven UX for technical users, built on a scalable CMS with an improved SEO foundation. Following the launch in February 2026, Hexcel saw a 132% increase in active users, a 76.52% growth in engaged sessions, and a 70.1% rise in returning users.

Hexcel