Case Study: Mr. Rooter Plumbing of Edmonton achieves more leads and lower acquisition costs with Digital Shift

Mr. Rooter Plumbing of Edmonton - Customer Case Study

Mr. Rooter Plumbing of Dallas, a professional plumbing company, faced intense local market competition and was not seeing a return from its existing digital marketing provider. The customer's primary challenge was to lower acquisition costs and increase non-paid lead volume, specifically for drain and sewer services, while gaining better measurement and transparency. They reached out to Digital Shift for a solution.

Digital Shift implemented a comprehensive local SEO strategy, beginning with a critical cleanup of over 1,300 incorrect and duplicate business citations. The vendor's solution also included meticulous Google My Business management, social media content, localized blog posts, and an organic link-building campaign. The results were significant, with a 127% increase in searches and a 243% increase in Google My Business views within 90 days. Most importantly, Digital Shift dramatically improved the client's organic search rankings for highly competitive, expensive keywords, leading to a 25% increase in valuable phone call leads and substantial monthly savings on advertising spend.

Mr. Rooter Plumbing of Edmonton