Case Study: Mental Health Support boosts visibility and leads with Digital Shift

A Digital Shift Case Study

Preview of the Mental Health Support Case Study

Mental Health Support - Customer Case Study

Mental Health Support, a counselling and family therapy center in Guelph, Ontario, struggled to reach its ideal audience and generate leads through its own social media and Google Ads efforts. The customer turned to Digital Shift for help with improving visibility, targeting, and overall marketing performance for its mental health services.

Digital Shift implemented a targeted marketing strategy that included a whiteboard video campaign, improved landing pages with stronger calls to action and trust elements, and an optimized Facebook page with consistent branding. As a result, Mental Health Support saw increased engagement, lower bounce rates, and more business inquiries, with the video campaign reaching 1,000 customers for $24.53—about four cents per view.


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