Case Study: Aire Serv of Calgary achieves 682% more phone calls with Digital Shift

Aire Serv of Calgary boosts website traffic 315% with Digital Shift

The customer, Aire Serv of Calgary, a heating and cooling company, sought to increase business and lower its customer acquisition cost. Their specific challenges were improving the number of phone calls and organic leads while gaining better measurement of their digital marketing efforts. To address this, they partnered with vendor Digital Shift for a suite of local search engine optimization services.

Digital Shift implemented a comprehensive local SEO solution including citation management, daily Google My Business content and review management, social media posting, localized content writing, and organic link building. The results were significant, with Aire Serv of Calgary achieving a 315% increase in website traffic, a 682% increase in phone calls, and a 449% increase in search visibility, alongside greatly improved local search rankings for key HVAC terms.

Aire Serv of Calgary