Case Study: Ecommerce Retailing Company uncovers coupon fraud and protects its brand with Digital Shadows SearchLight

Ecommerce Retailer Uncovers Coupon Fraud Scheme

Ecommerce Retailing Company worked with Digital Shadows and its SearchLight™ service to address a brand misuse issue after an IT manager discovered a Twitter account advertising 75% off coupons for the company’s website. The scheme posed risks of reputational damage, lost revenue and margin, and potential exposure of customer information.

Using Digital Shadows SearchLight™, the vendor’s analysts investigated the account and found a fraudulent site using official brand imagery and survey forms that asked users for personal details. Digital Shadows provided context and remediation guidance, enabling the customer to have the content removed and track its takedown status in the portal, reducing the risk and helping contain the fraud scheme.