Case Study: Wahoo Fitness boosts in-store sales and customer engagement with Digital Scientists’ Apple TV app

Wahoo Fitness launches an Apple TV app in 5 months with Digital Scientists

Wahoo Fitness, a creator of Bluetooth-enabled fitness equipment, faced a challenge with their 1,500+ underperforming in-store KICKR Experience stations. The stations relied on store employees for demos, had no way to capture customer data, and were plagued by technical issues like Apple TVs going to sleep. They partnered with Digital Scientists to transform these passive displays into autonomous sales tools that could attract customers and educate them on the full product ecosystem without employee intervention.

Digital Scientists designed and developed a native Apple TV app for Wahoo Fitness through a two-phase engagement. The solution included a proof of concept followed by a 10-week MVP build that shipped an app which wakes itself, is activated by pedaling, and features race simulations and lead capture via QR code. The results provided Wahoo with real-time analytics and transformed the stations into a dynamic sales platform, tracking metrics like rides started and emails captured per store location.

Wahoo Fitness