Case Study: Tinyspark turns followers into loyal fans with Digital Scientists

Tinyspark turns social followers into owned audiences with Digital Scientists and CRM-level data ownership

Tinyspark, a marketing technology company, faced the challenge of helping brands convert their social media followers into a truly owned audience without being subject to algorithmic content distribution. To address this, they partnered with vendor Digital Scientists to develop a mobile platform that could provide direct, algorithm-free access to their most engaged fans while offering CRM-level data ownership.

Digital Scientists executed user research, product design, and full-stack development to build the Tinyspark mobile app. The solution combines the visual appeal of social media with the data capabilities of a CRM, allowing fans to opt-in for exclusive content and giving brands segmentation, analytics, and full-funnel engagement tools. The platform integrates with Mailchimp, Klaviyo, and Shopify to close the loop on the customer journey, transforming passive social interactions into measurable growth and turning casual followers into loyal, known customers.

Tinyspark