Case Study: Office Depot launches Viking as a digital-first ecommerce brand with Digital Scientists

Office Depot launches 25K-product ecommerce storefront in under 12 weeks with Digital Scientists

Office Depot faced a critical challenge after shutting down its legacy Viking catalog operations. They needed a fast, low-risk way to re-enter the market with a modern, digital-first brand to compete in the evolving ecommerce landscape. They engaged Digital Scientists to build a fully functional ecommerce business with approximately 25,000 SKUs in under 12 weeks on the ShopVisible platform.

Digital Scientists executed a comprehensive solution spanning brand strategy, ecommerce development, and performance marketing. They delivered the Viking ecommerce site on the aggressive timeline, launching with a full product catalog and integrated digital acquisition from day one. The project was so successful that it became the blueprint for Office Depot Canada’s entire online-only platform when the country exited brick-and-mortar retail in 2011.

Office Depot