Case Study: Mailchimp launches a mobile-first Sales CRM with Digital Scientists

Mailchimp launches Tempo CRM in 75 days with Digital Scientists

Mailchimp, an all-in-one marketing platform, faced a critical gap between its marketing insights and sales teams, who had no native way to leverage this data for outreach. They engaged vendor Digital Scientists to design and ship a mobile-first Sales CRM that would bridge this divide in a single platform.

Digital Scientists utilized the Google Ventures Design Sprint methodology to rapidly prototype, validate, and ship the Tempo CRM iOS app in just 75 days. The solution provided sales reps with contact management, deal tracking, and lead scoring integrated with Mailchimp campaign data. The vendor successfully delivered a full-featured, complex-level CRM that sales reps wanted to use, shipping it to the App Store on schedule and later extending it to a desktop platform.

Mailchimp