Case Study: AmericasMart Atlanta achieves seamless buyer navigation with Digital Scientists

AmericasMart Atlanta streamlines buyer navigation with Digital Scientists after 54 interviews

AmericasMart Atlanta, the world's largest permanent wholesale marketplace, faced the challenge of helping buyers navigate its massive, multi-building campus. Their paper-based directories were outdated and unsearchable, making pre-visit planning and on-site wayfinding a significant difficulty for their customers. Digital Scientists partnered with them to design and build a suite of native mobile apps and a responsive web platform to address these issues.

Digital Scientists implemented a comprehensive solution including iOS and Android apps and a responsive web application. The platform featured exhibitor search, interactive maps, a synced Market Plan for itinerary building, and QR scanning to bridge physical and digital guides. The result was immediate adoption, with the app successfully addressing the top user needs and providing buyers with an efficient, modern tool for navigating the marketplace.

AmericasMart Atlanta