Case Study: Smoler Smiles generates 212 leads with Digital Resource’s Live Chat solution

Smoler Smiles generates 212 leads with Digital Resource LLC’s Live Chat strategy

Smoler Smiles, a dental practice, partnered with Digital Resource to address its challenge of having high website traffic with low visitor engagement and lead conversion. The practice needed a real-time solution to capture qualified leads and streamline patient communication, a task made more difficult by its EHR system's lack of an open API for automation.

Digital Resource implemented a professionally managed Live Chat service. This solution used trained live agents to engage and qualify website visitors in real time, routing leads appropriately. Despite the EHR limitations, an automated follow-up sequence was deployed. This strategy generated 212 leads for Smoler Smiles, achieving a 35% chat conversion rate and an 18% lead-to-patient conversion rate.

Smoler Smiles