Case Study: Focus Family Martial Arts generates 5X more leads with Digital Resource LLC

Focus Family Martial Arts generates 78 leads at $34.53 per lead with Digital Resource LLC

Focus Family Martial Arts, a local martial arts academy, was unsatisfied with its digital advertising performance and needed to significantly increase monthly leads. They partnered with Digital Resource to overcome challenges including an underperforming promotional offer, an inefficient lead follow-up process, and uncertainty about the most effective marketing message and creative for their local community.

Digital Resource implemented a targeted Facebook lead generation campaign using a free two-week trial promotion. Their solution included creating new ad content showcasing children in classes and utilizing the Digital Resource Lead Manager to automate follow-ups. This strategy generated 78 total leads at a cost of $34.53 per lead, with an average of two people signing up per lead, successfully meeting the client's goals.

Focus Family Martial Arts