Case Study: The National Theatre Melbourne achieves a striking, SEO-friendly website with Digital Rescue

The National Theatre boosts SEO and launches a 783-seat website with Digital Rescue

The National Theatre Melbourne, a not-for-profit performing arts institution, engaged web design agency Digital Rescue to create a visually striking new website. The key challenge was to redesign the site in a way that protected and improved upon its existing SEO performance while making the backend easier for their staff to use.

Digital Rescue delivered a comprehensive website redesign with an intuitive UX Editor and provided WordPress training to the client's team. The new site was welcomed by staff for its ease of use compared to the previous build. An ongoing SEO campaign managed by TopRankings has ensured the National Theatre dominates its priority search terms, helping to attract new students to its classes.

The National Theatre (National Theatre Melbourne)