Case Study: a national QSR drives in-store foot traffic and online orders with Digital Remedy

QSR drives foot traffic and online orders with Digital Remedy

A popular QSR brand sought to connect with patrons during live sporting tentpole events with the dual goals of driving in-store foot traffic and facilitating online orders. They needed a cost-efficient solution that could also convey key product attributes and ensure optimal spend across hundreds of franchise locations. They partnered with Digital Remedy for a custom OTT media plan.

Digital Remedy implemented a targeted OTT campaign around key sporting events through direct partnerships with streaming publishers. They meticulously optimized the campaign, surpassing CPM goals and ensuring cost-efficient impression volume. The solution drove a significant incremental lift in online orders and an increase in location visits, resulting in a high level of customer satisfaction that led the client to renew for four additional campaigns.

QSR