Case Study: Jinx achieves incremental in-store sales lift with Digital Remedy

Jinx drives 3% incremental sales lift with Digital Remedy

Jinx, a high quality dog food brand, faced the challenge of driving campaign performance and in-store sales within the competitive pet food category. They sought an experienced media partner and selected Digital Remedy to help target new audience personas and educate consumers on their brand differentiation.

Digital Remedy implemented a strategic omnichannel approach utilizing CTV/OTT, OLV, and display retargeting. Their solution was measured using Pathformance shopper data to analyze in-store sales lift. Digital Remedy's campaign resulted in a significant 7% incremental sales lift, far exceeding the pet food category benchmark of 3%, and drove over 50,000 page visits, providing Jinx with critical validation of what drove consumer action.

Jinx