Case Study: Industrious achieves incremental lead lift and lower CPA with Digital Remedy

Industrious exceeds CPA goal by 37% with Digital Remedy

Industrious, a leading coworking space provider, alongside their media agency Arm Candy, sought a performance marketing partner to increase brand awareness and lead generation among business professionals. Their challenge was to move beyond directional metrics and tie upper-funnel tactics to true business outcomes. They partnered with Digital Remedy to achieve this goal.

Digital Remedy implemented a solution that provided automated, real-time cross-channel campaign insights and optimization strategies. A key component was an incremental channel lift analysis to measure the true impact of their marketing efforts. This approach allowed them to see how channels like CTV impacted search and social campaigns. The results exceeded the cost-per-acquisition goal by 37% and demonstrated a significant volume of incremental leads directly attributed to the campaign media, leading Digital Remedy's partnership to expand to other agency clients.

Industrious